You’re really good at what you do.
Let’s get your offer in front of more
of the folks who need it.
Hey there! I’m Bethany Robin. I write authentic, inclusive, and effective copy for online educators who aren’t interested in using asshole manipulation tactics.
I’ll help you build your business and attract more clients with launch copy and sales pages that connect your audience to the unique offer you have for them.
My priority is making sure your sales pages, email campaigns, and website copy reflect who you really are, so the right people benefit from your courses.
-
You’re an entrepreneur who truly cares about education, justice, and liberation.
Your core values are at odds with hustle culture and slimy marketing tactics that rely on manipulation and coercion.
So how do you grow your business while remaining true to your message and values?
You do it with honest, intentional copy that attracts the right people…The people who are already looking for the education and support you provide.
Good copywriting connects you with the people who are looking for what you have, and gives them the opportunity to decide for themselves if it’s for them.
What do you mean by “inclusive” copy?
Great question! I’m glad you asked.
I’m a queer, neurodivergent parent of several neurodivergent kids.
A lot of the people I love are queer, trans, autistic, disabled, and/or otherwise marginalized.
I write copy for LGBTQ+ businesses, queer-affirming and trauma-informed therapists and relationship coaches, and any other folks who are trying to make a positive impact in a world that’s currently very scary for a lot of people.
I recognize that I hold a lot of privilege as a white, cis-gendered woman, and I use the skills I have to help the folks who are trying to do good in the world get their content in front of as many eyes as possible.
Why hire a launch copy expert?
-
Words With a Purpose
- Invite New Leads
- Welcome New Clients
- Educate Your Audience
- Fill Your Seats
-
Strategy With a Conscience
- Landing Pages that Resonate
- Marketing that Leads with Empathy
- Strategy that Centers Your People
- Copy that Shares Your Personality
Here’s What Happens:
-
Discovery
We’ll start with a kickoff call where I’ll learn all about you, your project, and your goals. I’ll get to work gathering all the information I need with my thorough process of interviews and research.
-
Design
Next, we’ll get organized. I’ll look at how your project fits in to your overall marketing strategy, and make sure there aren’t any loose ends or unanswered questions that could cause problems down the line.
-
Develop
Now it’s time to get writing! I’ll keep you posted with project start and end dates, update you along the way, and make sure you always know where your project is and where it’s headed next.
-
Deliver
When it’s time to deliver your project, we’ll set up a check-in to go over any edits. I’ll answer your questions and explain anything you need to know about how your delivered project will fit into your marketing funnel.
Choose Your Path:
Sales Pages
Individual Sales Pages Start at $1,000
An effective sales page is one of the most important pieces of copy you can have as an online course creator.
Your sales page should take your ideal customer on a journey from where they are to where they could be once they’ve learned from you.
You could have the most helpful, genuine, beneficial program in the world…
But if your clients can’t clearly see how your offer will solve their problem, they won’t purchase.
I take the time to make sure I understand you, your offer, and your ideal client before I ever start writing.
Launch Copy
Launch Copy Packages Start at $2,000
Getting ready for a new course launch is a huge undertaking.
There are a lot of moving parts, and all of those parts need to effectively share your offer with your ideal clients.
Launch Copy can include sales pages, website copy, ad copy, email launch sequences, welcome sequences, open cart sequences, and more.
My goal is that every piece of your launch copy works together to educate and convert your leads into satisfied, enthusiastic customers.
Launch copy packages always include a full debrief about what worked, what didn’t, and how your next launch could be even more successful.
Blog Posts
Bi-Monthly Blog Packages Start at $550
Never underestimate the power of a consistent, quality blog.
Blogging continues to be one of the most popular ways to build your email list, engage your audience, educate your clients, and add extra value to what you offer your leads.
As an experienced ghostwriter, I’ll make sure your blog sounds like you, uplifts your brand voice, and engages your ideal audience.
We’ll work together to make sure your blog is a place your leads come to know and trust as a trustworthy voice they can depend on.
And because no one likes ready (or writing) boring blogs, we’ll make sure to add some fun into it!
-
Why work with me?
My clients trust me to accurately convey their brand voice and message in order to genuinely connect with their clients.
I don’t like gross sales tactics. If it leaves a bad taste in my mouth when I read it, I don’t want to write it.
I will work with you to understand exactly who your ideal clients are and write copy that nurtures, informs, and converts.
In an industry where sales and conversions really do matter, I believe PEOPLE matter more.
Also, teaching people life-changing things is kind of hot.
Let’s make more of that happen together.
What are other folks saying?